Next.js for Scalable Products: SSR, SEO & App Router
Production patterns for SEO-first UIs, server components, and performance. Built for platforms like TravelOS.
SSR vs CSR
Server-Side Rendering for SEO-critical pages: landing, destinations, articles. Client-Side Rendering for interactive dashboards and forms. Hybrid approach for optimal UX and crawlability.
Dynamic content with static generation where possible. Incremental Static Regeneration (ISR) for content that updates periodically.
SEO-First UI
Metadata optimization per page. OpenGraph and Twitter cards. Structured data (Schema.org) for rich snippets. Canonical URLs to avoid duplicate content.
Sitemap generation, robots.txt, semantic HTML. Fast LCP and CLS for Core Web Vitals. These patterns power TravelOS and other content platforms.
App Router Architecture
App Router with server components by default. Colocated data fetching. Streaming for progressive rendering. Layouts and nested routes for consistent structure.
Client components only where interactivity is needed. Reduced bundle size and faster initial load.
Performance Tuning
next/image for optimized images. Font optimization with next/font. Lazy loading for below-the-fold content. Lighthouse 95+ targets.
Caching strategies, edge when appropriate. Minimal JavaScript for content-heavy pages.